SautiDesk blog
The Front Desk
Straight-talking guides to answering customers better, for growing teams in Kenya and East Africa.
Run your first calling campaign in nine steps
A plain-words walk through the SautiDesk dialer setup, from choosing a goal to pressing start, with the price shown first.
20 Oct 2026 · 7 min readWhatsAppWhatsApp Business app vs API: five signs you’ve outgrown the app
A side-by-side of the app and the API, the real limits of the app, and a checklist for moving a team to a shared inbox.
19 Oct 2026 · 9 min readPricingWhatsApp Business API pricing in Kenya: what changed on 1 October 2026
Replies that used to be free now have a price after the first 1,000 a month. What changed, what is still free and how to plan.
19 Oct 2026 · 8 min readCallsHow to start a small call centre in Kenya: a 30-day plan
Numbers, people, queues, scripts and the first report, week by week, with a KES cost table for 3, 5 and 10 agents.
19 Oct 2026 · 11 min readCallsMissed call = missed sale. How to call every one back
A daily routine that turns missed calls into tickets someone owns.
19 Oct 2026 · 7 min readPricingCall centre software prices in Kenya, explained
Per agent, per minute, setup fees and the costs nobody quotes upfront.
19 Oct 2026 · 7 min readTeamThe ten-minute morning check every supervisor should do
A minute-by-minute checklist for the live floor, yesterday’s misses and one call to coach, plus a note template.
19 Oct 2026 · 8 min readComparisons3CX pricing explained: editions, hosting and the trunk you still buy
A flat yearly licence sized by simultaneous calls, plus hosting and a SIP trunk.
19 Oct 2026 · 9 min readComparisons3CX alternatives: when a phone system stops being enough
When a phone system is no longer enough and what to move to.
19 Oct 2026 · 9 min readComparisonsZendesk alternatives for teams that answer calls and WhatsApp
How to compare help desks when phone and WhatsApp matter.
19 Oct 2026 · 10 min readComparisonsZendesk pricing explained: plans, seats and add-ons
How the per-agent price grows and what to check before you sign.
19 Oct 2026 · 9 min readSoftwareBest help desk software for small teams: how to choose
What to compare, what to skip and a one-week trial plan.
19 Oct 2026 · 10 min readSoftwareWhat is a ticketing system? A plain-English guide
How one customer problem becomes one ticket, from first message to closed.
19 Oct 2026 · 6 min readSoftwareBest call centre software: what to look for and what to avoid
A buyer’s checklist for cloud call centre software.
19 Oct 2026 · 9 min readMetricsCSAT: what it is, the formula and how to raise it
How to measure customer satisfaction after every ticket and call, with the arithmetic and the survey wording.
19 Oct 2026 · 8 min readMetricsCustomer service KPIs: the 12 numbers worth tracking
First response time, handle time, first call resolution, abandoned calls and the rest, each with a formula and a worked example.
19 Oct 2026 · 10 min readMetricsA customer support SLA template you can copy
Response and resolution targets by priority and channel, with business hours, escalation and pause rules to paste and adapt.
19 Oct 2026 · 8 min readCallsWhat is IVR? How phone menus work and when to use one
Press 1 for sales: what an IVR does, what it costs callers and how to set one up.
19 Oct 2026 · 8 min readAIAI in the call centre: what works today and what doesn’t
Where AI helps agents and callers, and where a human still has to answer.
19 Oct 2026 · 9 min readWhatsAppWhatsApp customer service: how to run it as a team
From one phone to a shared inbox: owners, templates, the 24-hour window, opening hours and reports.
19 Oct 2026 · 9 min readCallsCall queues and ACD explained: how calls reach the right agent
Routing rules, hold times and what to set on day one.
19 Oct 2026 · 8 min readTeamHow many agents do you need? The Erlang method in plain language
Staff for the calls you actually get, not the ones you hope for. One worked example, checked, with the table of agents against wait.
19 Oct 2026 · 9 min readFive channels. Zero customers lost.
Get started now. Pay only for the calls and messages you use.